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World No Tobacco Day Agency: Social Panga Description Observed all over the world on 31st May, World No-Tobacco Day is a global campaign that raises awareness about the harmful effects of tobacco use and advocates for policies that reduce tobacco consumption

An ad campaign with the slogan Marlboro Earth: Saving the Environment One Customer at a Time has already been launched, and the products iconic new packaging, which is similar to the traditional Marlboro design but also features a tree, is reportedly testing through the roof with consumers

Data from the 2022 Japan National Health and Nutrition Survey indicated that 86% of consumers who use heated tobacco products like IQOS do so exclusively, and do not smoke cigarettes

We spoke with Pearson about why spreading this information about the tobacco industry is so important

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