[1] [2] [3] The original slogan for the brand was, "The scent of the big wide world: Peter Stuyvesant." This popular slogan was created in 1958 by Swiss graphic designer Fritz Bhler, and lasted until the 1980s, when it was changed to "The taste of the whole wide world." British American Tobacco bought the brand in 2003

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I think its because everything around us became disposable
"Leonetto Cappiello (18751942) "JOB Papier a Cigarettes""
I probably held back more than I should have, he says