Reynolds Tobacco Company introduced a print and radio advertising campaign for its Camel cigarette brand, with the slogan More Doctors Smoke Camels. Although the company claimed the campaign was based on as survey of 113,597 physicians, the methodology was not described, and it is not known if free samples of Camels had been sent to doctors just prior to the survey
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Other companies depicted smoking patients in their ads, recommending medications for the conditions caused by smoking, rather than trying to aid physicians in prevent these diseases by educating the public not to smoke (see the Centers exhibition Depictions of Smoking in Pharmaceutical Advertising )
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