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Not only have we seen the positive side come out in the last couple of months, were now seeing evidence that there arent the negative effects that the tobacco companies predicted. Professor Moodie said that despite the Australian newspaper claiming the plain packaging strategy had failed, Treasury data showed tobacco sales had dropped since the introduction of plain packs and the latest prevalence data showed daily smoking rates were at one of the worlds lowest levels of 12.8%
The smoking prevalence generally increased with age and peaked at 40.5% among people aged 35 to 39, then dropped with the group aged 40 and above
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